Description
Rendering transport behaviours more sustainable is a pressing issue of our times. In this
paper, we rely on the deep penetration of mobile phones in order to influence citizens’
behavior through data-driven mobility and persuasive profiles. Our proposed approach aims
to nudge users on a personalized level in order to change their mobility behavior and make
more sustainable choices. To achieve our goal, first we leverage pervasive mobile sensing to
uncover users’ mobility patterns and use of transportation modes. Second, we construct
users’ persuadability profiles by considering their personality and mobility behavior. With the
use of the aforementioned information we generate personalized interventions that nudge
users to adopt sustainable transportation habits. These interventions rely on persuasive tech-
nologies and are embedded in a route planning application for smartphones. A pilot study
with 30 participants using the system for 6 weeks provided fairly positive evaluation results
in terms of the acceptance of our approach and revealed instances of behavioural change.
Other Research
