MIMOSA
Quality of life, environmental conditions, congestion, energy efficiency, security and safety.
Problem
Quality of life, environmental conditions, congestion, energy efficiency, security and safety.
Description
The MIMOSA approach is based on a clear set of measures that have been developed by:
- monitoring traffic flows and analysing of mobility demand and supply;
- identifying problems and opportunities;
- planning initiatives that public administrations and citizens can implement to tackle the problems;
- identifying the most suitable demonstration actions (i.e. a mix of tested good practices and bold, innovative actions), pushingcitizens towards the desired behavioural shift;
- implementing the actions and showcase them for replication or inspiration in other urban contexts.
Results
Utrecht aimed to decrease the number of cars during rush hour by a least 1,000 vehicles during the period of construction works in Utrecht-West. The impact evaluation focuses on indicators in the transport sector. By distributing between 767 and 923 rewards per working day it was concluded that the traffic level was reduced between 500 and 700 cars during the morning rush hours. Thus, the objective of decreasing 1,000 cars during the morning rush hour was not fully reached. The most challenging barriers in the implementation were related to the technical difficulties with the licence plate recognition. The subcontractor guaranteed 90 to 95% recognition of the licence plates. At the start they spotted only 40%. Additionally, lease companies were not always willing to participate in the experiment, which reduced the number of potential participants. In Utrecht, a large number of car drivers are making their trip with a leased car.
Lessons Learned
Main lessons learned
- Make an effort to involve more participants in order to make the results on the roads more visible.
- Make it appealing for private organisations to apply new techniques.
- Make it appealing for private organisations to offer Value Added Services like information about parking facilities or travel information.
- Conduct research on the traffic in the target area before deciding to start a rewarding measure.
- Invite mainly people who were registered on those roads where the reduction in vehicle needs to be achieved to participate
