Bike2Work
Bike2Work actively promotes a significant energy-efficient modal shift from motorized transport to cycling.
Problem
Congestion, high CO2 emissions, air pollution and low levels of physical activity.
Description
The main objective of Bike2Work is to achieve a significant modal shift from motorized transport to cycling by introducing behaviour change programs to employers & employees.
To achieve the projects’ goals of an energy-efficient modal shift, it encourages employers to introduce behavioural change programs that shift commuters’ habits to take up more sustainable forms of transport. Besides leading to extensive energy savings and CO2 reductions, Bike2Work has huge potential to improve employees’ personal health and reduce money spent on transport.
Online real-time display of statistics encourages competition, boosts motivation (especially by keeping personal track records) and helps identify winners and give away prices. Some campaigns developed their own online platforms but others used third party applications were customised to their specific needs.
- www.lovetoride.net
- This application has been used by 14.000 companies worldwide,
including 3 Bike2Work partners.
- This application has been used by 14.000 companies worldwide,
- www.cyclingchallenge.eu
- An app that helps to identify the best cycling city in the EU. User has to register with his city and let the app count cycling kilometres helping his city to win the Cycling Challenge!
- ivelo.ro
- An app delivered by Bike2Work campaign in Romania. It tracks statistics, navigates and searches for optimal routes, has a list of points of interests’ set by users, informs about route incidents and allows to track your cyclist friends on a real-time map! • www.radeltzurarbeit.at Easy-to-use application providing all relevant statistics: user registers, cycles and tracks kilometres, measures calories burned, CO2 emissions saved and can win some prizes for his team!
Results
National Bike2Work campaigns:
- countries with an already high share of cyclists i.e. Denmark, Germany were able to gain 10-11% new permanent cyclists;
- countries with a medium share of bicycle traffic like Austria managed 13% increase; UK research demonstrated that there is a 14% shift from car to bicycles;
- Italy – Bike Challenge 2016: 202 companies (divided into six categories according to the number of employees), with over 3 thousand participants. 36 winning companies. Prizes: 40 subscriptions to the To-Bike made available by BicinCittà srl, 200 capes for cyclists made available by Regione Piemonte, 200 mobile phone holders made available by FIAB; the first 3 companies by category also received an overnight stay at a hotel in the Albergabici circuit (FIAB). In addition, racks donated by the City of Turin to the two winning schools;
- on-going campaigns in project consortium partner countries currently have a baseline of about 326,500 participants 81,000 new cyclists created at a cost of €222 each. 8,870 tons of fuel savings and 52,299 tons CO2 savings during the project.
Lessons Learned
The lessons learnt in the overall project were:
- Seek sponsors for prizes; remember that individual prices motivate more than team prices.
- Build strong support from local and national partners, both corporate and public.
- Organise inclusive events like picnics, bike parade, free repair of bicycles & kick-off events.
- Work on good media coverage and clear arguments tailored to each target audience.
